This data protection notice pursuant to Art. 13 ff. GDPR fulfills our obligation to provide information about the collection of personal data on our website.
As a general rule, Tebis operates multiple websites, including but not limited to tebis.com, info.tebis.com or tebis-consulting.com (referred to in the following as “the websites”, “our websites”) and would like to inform you in the following sections of the present data protection notice about, among other things, the extent to which your personal information will be processed by the websites and the purposes for which this information will be used.
1. Name and contact data of the controller:
Tebis Technische Informationssysteme AG
2. Contact data of the Data Protection Officer:
Holzhofer Consulting GmbH
Martin Holzhofer
Lochhamer Str. 31
82152 Planegg, Germany
Phone: (0 89) 1 25 01 56 00
Email: datenschutzbeauftragter-tebis@holzhofer-consulting.de
3. Purposes for which personal data are processed and the legal basis for processing: 3.1. Processing of access dataFor technical reasons, we will process a limited quantity of data (so-called connection data) every time you access our websites. These data are technically required to establish and carry out a connection between your terminal device and our servers. These data will be processed in the main memory of the web server for the duration of the connection:
The following data or categories of data will be collected:
The IP address, time stamp, HTTP error code, referer and user agent will be logged automatically when you access our websites in order to ensure the functionality and protection of our websites. The logs also serve the purpose of optimizing the website. You IP address will be processed further only in truncated form, by which it is anonymized. It is impossible for us to generate personally identifiable user profiles with these data.
The processing is done on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Based on a weighing of interests, it has been concluded that the processing is necessary for the purposes of our legitimate interests, which override your interests and fundamental rights and freedoms which require protection of your personal data.
3.2 Cookies and related technologies3.2.1 General information
This website uses so-called cookies and related technologies (e.g., scripts) in part. Cookies cause no damage to your computer and contain no viruses. Cookies serve the purpose of making our websites more user-friendly, more effective and more secure. Cookies are small text files which are stored on your terminal device and which your browser saves, including for the purpose of “remembering” information about you such as your language settings or log-in information. These cookies are placed by us in part and are referred to as first-party cookies. We also use third-party cookies, which originate from a different domain from that of the website you visited.
As a general rule, we categorize cookies as follows:
You can find additional information about the individual categories and the chance to reject each cookie category (with the exception of technically necessary cookies), as well as a list of all cookies used, under “Cookie settings”.
3.2.2. Technically necessary cookies
Most of the cookies we use are so-called “session cookies”. They are automatically erased at the end of your visit. Such cookies are technically necessary to operate the website and to provide the service desired by the user and can therefore not be deactivated.
Processing is performed on the basis of a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Based on a weighing of interests, it has been concluded that the processing is necessary for the purposes of our legitimate interests, which override your interests and fundamental rights and freedoms which require protection of your personal data.
3.2.3 Cookies requiring your consent, such as analysis and tracking cookies and related technologies (e.g., tracking scripts)
Advertising, marketing and analysis tools of third-party providers are additionally integrated into our website. These tools are not technically necessary to operate the website, but serve the purpose, for example, of gathering information about the user’s behavior, displaying certain advertising to the user on the basis of this information, or analyzing the use of our website (e.g., Google Analytics, DoubleClick by Google, LinkedIn Ads and LinkedIn Analytics).
These services are only activated after you have expressly granted your consent with the aid of the consent banner.
An overview of all third-party services integrated into the website and detailed information about each one of these services can be found in Article 10.
3.3 Data processing in connection with our contact form When you contact Tebis using the contact form on the website, the information your enter will only be used, as a general rule, for the purpose of processing and answering your request and for possible follow-up questions and further advice, where applicable (insofar as you do not wish to subscribe to the newsletter at the same time by checking the corresponding checkbox).
The following data or categories of data will be collected and processed:
In addition, you can provide the following information on a voluntary basis:
The legal basis for processing your data is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Based on a weighing of interests, it has been concluded that the interests of the data subjects do not override our interests in processing. In the present case, we have a legitimate interest in answering your request, for the purpose of which it is necessary to process the data and categories of data mentioned here.
3.4 Data processing in connection with newsletter subscriptionIf you wish to receive information about new products or other interest topics on a regular basis, Tebis offers you the chance to receive a newsletter.
You can subscribe to our newsletter by checking the corresponding checkbox below the various forms (e.g., contact form, registration for training courses, or registration for events) or by subscribing directly at https://www.tebis.com/de/immer-auf-dem-laufenden. You will then receive an activation link at the email address you indicated, which you must click to complete the subscription (double opt-in procedure).
Your subscription to the newsletter is not activated until you click the confirmation link. This enables us to prevent the abuse of your personal data by third parties.
The following data or categories of data will be collected and processed:
In addition, you can provide the following information on a voluntary basis:
The legal basis for processing is Art. 6 para. 1 lit. a GDPR, thus your express and voluntary consent in combination with the double opt-in procedure.
You can revoke your consent at any time for any reason. Two options are available to you for this purpose:
You can click on the “Unsubscribe” button appearing in every newsletter in order not to receive the newsletter in the future.
You can also send an informal mail with your request to unsubscribe to tebisworld@tebis.com or info@tebis.com.
3.5 Data processing in connection with registration for eventsYou can also register for various events on our website (e.g., the Annual Tebis Open House).
In order to complete the registration and plan the event, we require the following data or categories of data from you:
Unless you wish to register for the newsletter at the same time by checking the corresponding checkbox, the data collected in the registration will be processed exclusively for the purpose of performing the registration and planning of the corresponding event. The legal basis for processing is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Based on a weighing of interests, it has been concluded that the interests of data subjects do not override our interests in processing. In this case, we have a legitimate interest in holding and planning events, for which purpose the registration process and the related processing of the data and categories of data mentioned here are necessary.
3.6 Data processing on connection with registration for training courses, seminars and online events (e.g., webinars)If you wish to make use of our offering of training courses, seminars and webinars and register for them using the respective registration forms, we will process your following data or categories of data in order to plan and hold such events:
Unless you wish to register for the newsletter at the same time by checking the corresponding checkbox, the data collected in the registration will be processed exclusively for the purpose of performing the registration and planning of the corresponding event (e.g., training course, seminar, webinar). The legal basis for processing your data is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Based on a weighing of interests, it has been concluded that the interests of the data subjects do not override our interests in processing. In this case, we have a legitimate interest in holding and planning training courses, seminars and webinars, for which purpose the registration process and the related processing of the data and categories of data mentioned here are necessary.
Additional notice regarding webinars: Webinars serve the purpose of communication between Tebis Technische Informationssysteme AG and a group of persons who register for a digital conference to obtain information online. If you register for a webinar, the following data are absolutely necessary to support the procedure: Last name, first name, and email address. In order to offer the “webinar” service, Tebis Technische Informationssysteme AG utilizes the GoToWebinar service of the company LogMeIn, LogMeIn Ireland Limited Bloodstone Building Block C 70, Sir John Rogerson’s Quay Dublin 2, Ireland. (Data protection statement: 3.7 Consent to the production and use of photographs, video or audio recordings and personal data in accordance with Art. 6 para. 1 lit. a GDPR, Section 22 KunstUrhG With your registration for in-person events or online webinars organized by us, such as the Tebis Open House, photographs, video and audio recordings will be produced and you consent to the processing of your personal data for the purpose of publication, free of charge, in: - Press releases - Social media such as Facebook, Instagram, XING, LinkedIn, YouTube, Twitter, etc. - Online media such as intranet and Internet - Various printed materials .
Before publishing such photographical materials, Tebis AG will ask for your consent as long as you are not to be seen only as part of larger group of persons.
You consent to your personal data being forwarded to service providers (print shops, social media providers, etc.) for processing your data.
You can revoke this consent with effect in the future at any time for any reason. This revocation can be sent by email to info@tebis.com or by mail to Tebis Technische Informationssysteme AG, Einsteinstr. 39, 82152 Martinsried/Planegg, Germany.
Your photographs, video or audio recordings will no longer be used for the above-mentioned purposes starting from the date of receipt of your revocation. Your photographs, video and audio recordings will be stored until you revoke your consent, but not for longer than necessary for the intended purpose.
Please be advised that recordings used on the Internet or social media can no longer be deleted retrospectively.
Already printed and distributed printed materials (e.g., printed media) or an image file cannot be withdrawn.
3.8 Data processing for the purpose of precontractual steps with prospective customersOur offering is aimed exclusively at entrepreneurs, tradespeople, freelancers and public-sector institutions. Contracts with consumers pursuant to Section 13 BGB are not concluded.
If you are interested in the goods and services offered on the website, we will process and store the information you provide when contacting us by using our contact form. All other information required to fulfill the obligation to provide information about these processing activities pursuant to Art. 13 ff. GDPR can be found in the data protection notice.
4. Automated decision making, including profiling Tebis AG does not engage in automated individual decision making, including profiling, according to Art. 22 paras. 1 and 4 GDPR.
5. Transfer of data to a third country Data transfers to countries outside of the EU and the European Economic Area (“third countries”) are done for purposes of the administration, development and operation of IT systems. Such transfers are only done on the basis of:
At the present time, transfers of personal data to third countries, particularly to the United States, in connection with the use of our website are done through the use of third-party services in the following cases:
The websites and logs are stored exclusively on servers in Germany.
6. Categories of data recipients For processing personal data for the purposes indicated herein, we utilize the following categories of data recipients as controllers within the meaning of Art. 28 GDPR:
These service providers process information about you on our behalf on the basis of our instructions and are contractually bound to comply with applicable data protection laws.
Other recipients are affiliated companies of Tebis AG. As a globally active company, we may therefore also transfer your data to the following affiliated companies:
Your data will also be transferred insofar as we are legally obligated to do so.
USE OF DATA ON THE BASIS OF YOUR CONSENT (ART. 6 PARA. 1 LIT. A GDPR)
Partner events (in-person events or online webinars) are held on the basis of a legitimate interest of Tebis AG and the partners of Tebis AG indicated in the respective registration form, after weighing your rights and freedoms.
If you have granted us your consent, Controllers A and B will share your participant data with each other after the event or webinar for marketing purposes, in order to provide individualized advice to customers. The following personal data are processed for this purpose:
All consents are voluntary and may be revoked at any time in relation to Tebis AG and the partners named in the respective registration form.
7. Duration of storage and criteria for the determination of the durationAs a general rule, data will be retained only for as long as necessary to fulfill the purposes indicated herein or for the retention periods prescribed by law.
For the purpose of advertising communications, we will store your data until such time as you object to the use thereof, revoke your consent, or such communications are no longer legally permissible. We will store your other data for as long as necessary to fulfill the specific purpose (e.g., contract performance or implementation).
In this case, all connection data stored in the memory of the web server are erased automatically shortly after the end of the connection. The anonymized access logs will be retained for 14 months. If parts of the access logs are needed for the sake of preserving evidence, they will be excluded from erasure until the incident in question has been finally clarified.
8. Information about your rights as a data subjectUnless otherwise indicated, Tebis AG is responsible for processing your data.
You can request information from us at any time (Art. 15 GDPR) about your stored personal data and request rectification in the event of errors (Art. 16 GDPR). You can also request the restriction of processing (Art. 18 GDPR), the portability of the data you provided to us in a machine-readable format (Art. 20 GDPR), or the erasure of your data if they are no longer needed (Art. 17 GDPR).
You also have the right at any time to object to the use of your data on the basis of public or legitimate interests (Art. 21 GDPR).
To the extent that we process your data on the basis of a consent given by you, you can revoke this consent at any time with effect for the future (Art. 7 para. 3 GDPR). Upon the receipt of your revocation, we will no longer process your data for the purposes indicated in the consent.
If you wish to exercise your rights as a data subject, please direct your request to:
Tebis Technische Informationssysteme AG
Einsteinstr. 39
82152 Martinsried/Planegg, Germany
Email: info@tebis.com
9. Right to complain to a supervisory authority
Pursuant to Art. 77 para. 1 GDPR, you can also complain to a supervisory authority at any time.Generally speaking, the supervisory authority with jurisdiction over us is
Bayerische Landesamt für Datenschutzaufsicht, Promenade 18, 91522 Ansbach, Postfach 1349, 91504 Ansbach, Email: poststelle@lda.bayern.de, Telephone: +49 (0) 981 180093-0.
Alternatively, you can contact the supervisory authority that has jurisdiction over your area.
This website uses Google Analytics, a web analysis service of Google Inc. LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses so-called “cookies”, which are text files stored on your computer that make it possible to analyze your use of the website. The information about your use of the website generated by the cookie, such as
is usually transmitted to a server of Google in the United States and stored there. The IP address transmitted from your browser by Google Analytics is not commingled with other data of Google. Furthermore, we have added the “anonymizeIP” code to Google Analytics on this website.
Google will use this information on behalf of the operator of this website to analyze your use of the website in order to compile reports of website activities and provide additional services related to website usage and Internet usage to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; in this case, however, we point out that you may possibly not be able to fully use all the functions of this website.
In addition, you can prevent the collection and transmission of data related to your use of the website generated by the cookie (including your IP address) to Google and the processing of these data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
The legal basis for processing your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find more information about the handling of user data at Google Analytics in Google’s data protection statement: https://support.google.com/analytics/answer/6004245?hl=de
10.2 Data protection notice for the use of the Google Tag ManagerThis website uses the Google Tag Manager of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). With this service, website tags can be managed from an interface. The JavaScript tags und HTML tags used particularly to implement tracking and analysis tools are managed with this application. Data processing serves the purpose of the needs-based design and optimization of our website. The Google Tool Manager only implements tags. The result: No cookies are used and no personal data are collected. The Google Tag Manager activates other tags that may collect data. However, the Google Tag Manager does not access these data. If a deactivation has been performed on the domain level or cookie level, it remains in effect for all tracking tags that have been implemented using the Google Tag Manager.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR.
You find additional information about the Google Tag Manager at: https://support.google.com/tagmanager/answer/9323295?hl=de
10.3 Data protection notice for the use of Google Fonts API/ gStatic APIExternal fonts such as Google Fonts und gStatic are used on this website for the sake of better optical display. These are services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. (“Google”). These web fonts are integrated locally and not by calling up an external server.
10.4 Data protection notice for the use of Doubleclick.net by Google This website uses the online marketing tool DoubleClick by Google. DoubleClick uses cookies to display ads that are relevant for the user, improve ad campaign performance reports, or to prevent one user from seeing the same ads repeatedly. Using a cookie ID, Google determines which ads are displayed in which browsers and can therefore prevent the same ads from being displayed repeatedly. DoubleClick can also track conversions related to ad requests using cookie IDs. This is when a user sees a DoubleClick ad and later visits the advertiser’s website and purchases something there with the same browser, for example. According to Google, DoubleClick cookies do not contain personal data.
Due to the marketing tools employed, your browser establishes a direct connection to Google’s server. We have no way of influencing the extent and further use of data collected by Google through the use of this tool and therefore inform you of what we know in the following: As a result of the integration of DoubleClick, Google receives the information that you have accessed the corresponding part of our website or have clicked on one of our ads. If you are registered with a Google service, Google can attribute the visit to your account. Even if you are not registered with Google or have not logged in to a Google service, it is possible that the provider will find out and store your IP address.
In addition, the DoubleClick Floodlight cookies used enable us to understand whether you perform certain actions on our website after calling up or clicking on one of our display/video ads on Google or on another platform via DoubleClick (conversion tracking). DoubleClick uses this cookie to understand the content with which you have interacted on our websites in order to later send you targeted advertising.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional information about DoubleClick by Google at https://support.google.com/campaignmanager/answer/9015629?hl=de
10.5 Data protection notice for the use of Google AudiencesWe also use Google Audiences (“GA Audiences”) of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), another web analysis service of Google. With this service, data are collected and stored for the purpose of generating pseudonymized usage profiles. With this technology, targeted advertising from us can be displayed to users who have visited our websites on other external sites of the Google partner network.
Among other things, GA Audiences uses cookies that are stored on your computer and other mobile devices (e.g., smartphones, tablets, etc.) and make it possible to analyze the use of the corresponding devices. These data are analyzed across different devices in part. In this context, GA Audiences gains access to the cookies generated from the use of Google Analytics. In the course of such use, data such as particularly the IP addresses and activities of users are transferred to a server of Google LLC and stored there. Google LLC may transfer this information to third parties if such a transfer is prescribed by law or insofar as these data are processed by third parties.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find more detailed information about data protection when using GA Audiences at: https://support.google.com/analytics/answer/2700409?hl=en&ref_topic=2611283/
10.6 Data protection notice for the use of Google Dynamic RemarketingWe use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The application serves the purpose of analyzing the behavior and interests of visitors. Google uses cookies to perform the analysis of website usage, which forms the basis for the generation of interest-based ads. The cookies make it possible to track visits to the website and anonymized data on website usage. The personal data of website visitors are not stored. If you visit another website in the Google Display network after visiting our website, ads that take previously visited product and information areas into account with a high degree of probability are displayed to you.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
More detailed information about Google Remarketing and the corresponding data protection statement can be found at: https://www.google.com/privacy/ads/
10.7 Data protection notice on the use of Google MapsThis website uses Google Maps to display interactive maps and generate directions. Google Maps is a map service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Through the use of Google Maps, information on the use of this website, including your IP address and the (start_ address entered for the purpose of the route planning function is transferred to Google in the United States. When you visit one of our websites that includes Google Maps, your browser establishes a direct connection with Google servers. The map content is transmitted directly to your browser and integrated into the website by Google. We therefore have no influence on the extent of data collected by Google in this manner. According to what we know, at least the following data are collected:
We have no way of influencing the further processing and use of data by Google and therefore assume no responsibility for that.
If you would not like Google to collect, process or use data about you from our website, you can deactivate JavaScript in your browser settings. In this case, however, you will not be able to use the map display function.
The legal basis for the processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional information about the purpose and extent of data collection and the further processing and use of data by Google in Google’s data protection notice at https://policies.google.com/privacy?hl=de
10.8 Data protection notice on the use of LinkedIn Analytics and LinkedIn AdsWe use “LinkedIn Analytics” and “LinkedIn Ads”, services of the LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA, on this website. (“LinkedIn”). Both services store and process information about your user behavior on our website. Cookies are used for this purpose. They are stored locally in the buffer memory of your web browser on your terminal device and make it possible to perform an analysis of your use of our website.
We use LinkedIn Analytics for marketing and optimization purposes, particularly to analyze the use of our website and continually improve individual functions and offerings, as well as the user experience. We can improve our offering and make it more interesting for you as the user by performing statistical analysis of user behavior.
We use LinkedIn Ads in order to display personalized ads on LinkedIn to visitors of this website. In addition, it is possible to generate anonymous reports on ad performance and information on website interaction. For this purpose, the LinkedIn Insight tag is integrated into this website, by which a connection to the LinkedIn server is established whenever you visit this website while you are concurrently logged in to your LinkedIn account.
You can prevent the installation von Cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. Please note that if you do so, you may possibly not be able to fully use all the functions on our website. Members of LinkedIn can control the use of their personal data for advertising purposes in their account settings. Click hereto deactivate the Insight tag on our website.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional information about LinkedIn Analytics at: https://www.linkedin.com/help/linkedin/answer/a547077/linkedin-page-analytics-overview?lang=en
10.9 Data protection notice on the use of VimeoWe use the provider Vimeo on this website for the purpose of integrating videos. Vimeo is operated by Vimeo, LLC, with its registered head office at 555 West 18th Street, New York, New York 10011.
We use plug-ins of the provider Vimeo on some of our pages. If you access a page of our website that contains such a plug-in, your browser will establish a direct connection to Vimeo‘s servers. The content of the plug-in is transmitted directly to your browser and integrated into the page by Vimeo. As a result of this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website even if you do not have a Vimeo profile or are not currently logged in to Vimeo.
This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the United States and stored there. If you are logged in to Vimeo, Vimeo can attribute the visit to our website directly to your Vimeo account.
If you would not like for Vimeo to attribute the data collected from our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional information about data processing by Vimeo and Vimeo’s data protection notice at https://vimeo.com/privacy .
10.10 Data protection notice on the use of New RelicOur website uses a web analysis service of New Relic Inc., 188 Spear Street, Suite 1200, San Francisco, CA 94105, USA (“New Relic”). New Relic uses cookies. The information about the user of the online offering by users that is generated by the cookie is usually transmitted to a server of New Relic in the United States and stored there. New Relic will use this information on our behalf to analyze the use of our online offering by users, compile reports on activities within this online offering, and provide additional services related to website usage and Internet usage to us. Pseudonymous usage profiles of users may be generated from the processed data. The IP address transmitted from the user’s browser is not commingled with other data of New Relic.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional information on the use of data by New Relic in the data protection notice of New Relic https://newrelic.com/termsandconditions/privacy/ and at https://newrelic.com/termsandconditions/cookie-policy/.
10.11 Data protection notice on the use of Salesforce PardotWe use the Pardot Marketing Automation System (“Pardot MAS”) of Salesforce / Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA (“Pardot”). Pardot is a Salesforce software module for the tracking and analysis of the use of a website. Personal data entered by the user are first stored in Pardot in order to be edited with the Salesforce CRM system for the purpose of establishing contact and/or transmitting information. Salesforce does not store IP addresses; instead it uses the individual identifiers “unique visitor ID” and “unique identifier”.
When you visit our website, Pardot MAS tracks your click path and on this basis generates an individual usage profile under a pseudonym. For this purpose, cookies are used, which make it possible to recognize your browser again. The cookies placed are a “visitor cookie” and a “Pardot App Session 5 Cookie”. An identification number by which the browser of the website visitor is recognized again is generated from the “visitor cookie”. The identification number is a generated numerical code that has no meaning whatsoever outside of Pardot Services. The “Pardot App Session Cookie” is only placed when a customer is logged in to the Pardot App as a user. All cookies only receive the generated numerical code.
E-mails sent with the aid of Pardot use tracking technologies. We use these data to find out which topics are interesting for you by tracking whether our emails are opened and which links you click on. We then use this information to improve the emails we send to you and the services we provide.
You can deactivate the generation of pseudonymized usage profiles at any time by configuring your Internet browser in such a way that cookies from the domain “pardot.com” are not accepted. You can deactivate the storage of cookies in your browser settings. However, this may result in certain limitations in the functions and user-friendliness of our offered services.
Information is stored and accessed in the end user’s terminal device in accordance with Section 25 para. 1 TTDSG. The legal basis for the further processing of your personal data is your voluntary and informed consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant your consent in the consent banner.
You can find additional about the handling of personal data by Pardot LLC at www.pardot.com/company/privacy/.
10.12 Data protection notice on the use of Visual Website OptimizerWe use the web analysis service Visual Website Optimizer (“VWO”), operated by Wingfy (14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India), for our website. Pseudonymized user data are collected, analyzed and stored with the aid of VWO for the purpose of statistical analysis of user behavior for optimization and marketing purposes. We use VWO to generate user tests to optimize and improve our website. VWO analyzes static data on the use of our website. The tool is also used as an A/B test tool. For this purpose, data such as the number of visitors, click behavior, and average active time on site of website users are attributed to the corresponding test variants. VWO uses cookies that serve the purpose, among others, of recognizing the visitor’s browser again, allowing for a more exact computation of statistical data. The information about your use of this website generated by the cookie is usually transmitted to servers of Visual Website Optimizer and stored there. The data are stored centrally in data centers of the Google Cloud Platform in the United States. The user’s IP address is part of the information collected, but is pseudonymized immediately after being collected and before being stored. To object to the collection of your visitor data and storage of your pseudonymized visitor data in the future, you can download an opt-out cookie from VWO at the link below. If you do this, no visitor data from your browser will be collected and stored by VWO in the future: https://vwo.com/opt-out/.
10.13. Data protection notice on the use of WiredMindsWe use den Leadlab service of WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, and its tracking pixel technology on our website to analyze usage behavior and optimize our website on this basis. In particular, the service enables us to recognize which companies have visited our website. In this process, we receive no information that would identify you directly.
This method processes the user's IP address. This processing is performed exclusively for the purpose of gathering company-related information such as the company name. The IP addresses of natural persons are excluded from further use (whitelisting). Under no circumstances is the IP address stored in LeadLab. In processing data, we are especially concerned with safeguarding the data protection rights of natural persons. Our concern is based on Art. 6 para. 1 (f) of the GDPR. The data collected by us cannot ever be used to draw any conclusion about an identifiable person.
WiredMinds GmbH uses this information to generate anonymous use profiles based on user behavior on our website. The data obtained in this way are not used to personally identify visitors to our website.
You can find information about data protection at Wiredminds on their website: https://www.wiredminds.de/datenschutz/